The Reserve, founded by Silver Bullion, is a secure vaulting facility that enables clients worldwide to acquire and store their physical assets, providing a safe haven for future generations against geopolitical, civil, and financial crises.

The Reserve targets ultra-high-net-worth individuals and required a distinct identity separate from Silver Bullion’s. To align with stakeholder expectations, the brand needed to convey sophistication, exclusivity, and trust, necessitating the development of a refined, luxurious and premium brand identity.

I collaborated with the Head of Business Development and key stakeholders to develop a comprehensive brand book and marketing materials, refining the brand’s visual language, tone, and messaging to ensure a cohesive and premium market presence.