Salty Face
Brand Identity
Creative Brief
Salty Face is a surf-inspired brand that captures the carefree, adventurous spirit of the ocean. It’s a tribute to salty skin, endless waves, and a lifestyle that’s bold and free.
The brand's mascot is named Salty Dawg. He is free-spirited and is never seen without his sunglasses. He’s the cool face of Salty Face, capturing its sun-kissed personality and deep love for surfing.