Salty Face

Brand Identity

Creative Brief

Salty Face is a surf-inspired brand that captures the carefree, adventurous spirit of the ocean. It’s a tribute to salty skin, endless waves, and a lifestyle that’s bold and free.

The brand's mascot is named Salty Dawg
. He is free-spirited and is never seen without his sunglasses. He’s the cool face of Salty Face, capturing its sun-kissed personality and deep love for surfing.