I was approached by a friend to help develop a brand identity for Moonmist, a jewellery brand she has plans to launch in the future. The brand aims to offer timeless and elegant pieces, with a celestial theme inspired by the mystical beauty of the moon and the ethereal softness of mist.

To deepen its celestial theme, Moonmist incorporates the symbolism of rabbits, drawing inspiration from the legend of Chang’e, the Moon Goddess, and the Jade Rabbit in Chinese mythology. This narrative not only adds a layer of storytelling and cultural significance but also reinforces the brand’s identity as a fusion of tradition, fantasy, and elegance.

I designed the logo and submarks, and used mockups to give her an idea of how her brand could potentially look like when it launches.