Lummi is a tone up sunscreen brand that protects your skin from harmful UV rays, while brightening up your complexion.

The idea behind Lummi’s mascot was to create a character that radiates joy and playfulness. A sun was chosen as the mascot because it naturally symbolizes warmth, light, and positivity. Yellow and orange were chosen as the primary colors. Yellow represents optimism, happiness, and energy, while orange adds a sense of enthusiasm and creativity.

The final Lummi mascot logo features a charming sun with sunglasses perched atop its head, radiating a sense of playful and positive energy. The sunray ‘ring’ encircling the mascot symbolises a protective shield against harmful UV rays and also represents the luminous complexion achievable through the tone-up effect of the sunblock.