Little Piggy’s Fried Rice is a mobile food delivery brand dedicated to serving hearty, delicious, and flavorful pork fried rice straight to the customer’s door.

The client requested for a mascot logo and after a few rounds of strategic discussions, we landed on the concept of a ninja pig chef with the following legendary backstory:

Zuro, (inspired by “Zhu Rou”, meaning pork in Chinese), grew up in a peaceful village where his family’s famous pork fried rice was well-known in their community. Their small restaurant was always buzzing with warmth, laughter, and the comforting clatter of woks and cutlery. One day, that peace was broken. Thieves stole the family’s treasured recipe and left the restaurant up in flames.

With his family’s livelihood gone, Zuro set off on a journey to rebuild what was lost and keep his family’s culinary spirit alive. Zuro doesn’t seek fame, only the joy of feeding others and rekindling the warmth of community... and, of course, a bit of secret vengeance against those peace-destroying thieves.